Netscape Corporation has created the best known secure server technologies. It uses a security protocol called Secure Sockets Layer (SSL) that provides data encryption, server authentication, message integrity and optional client authentication for a TCP/IP connection. When a client seeking to purchase internet audio solution connects with a secure server, they exchange a *handshake* which initiates a secure session. With this protocol, the same server system can run both secure and unsecured web servers simultaneously. This means an internet audio solution organization or company can provide some information to all users using no security, and other information that is secured. For example, a business that sells internet audio solution online can have its storefront (merchandise catalog) unsecured, but ordering and payment forms can be secure.
Why are these developments important? As the Internet becomes a way to buy and sell internet audio solution products and services, financial transactions become essential. Right now, most internet audio solution transactions involve the exchange of credit card information, either directly over the network, or by phone, to complete a transaction initiated online. Eventually, you will be able to use cash as well as credit, directly over the network.
There are two basic kinds of digital cash, anonymous cash and identified cash. Anonymous cash is just like paying for internet audio solution with paper cash but it also carries no information about the person making the transaction, and leaves no transaction trail. You create it by using numbered bank accounts and blind signatures. Identified cash, on the other hand, contains information revealing the identity of the person who withdrew it from the bank. Like credit card transactions, identified cash can be tracked as it moves through the system and involves fully identified accounts and non-blind signatures. Whether you use digital cash when purchasing internet audio solution is entirely up to you. We suggest you employ the purchasing avenues available from the internet audio solution supplier we recommend.
Why Budding NetPreneurs Fail
by: Chuck Huckaby
NetPreneurs fail all too often because they wrongly assume that marketing on the Net is a no cost business when, in reality it is simply a low cost or targeted cost business.
The most successful NetPreneurs invest either targeted advertising dollars AND/OR targeted "sweat equity" in order to generate a steady flow of traffic to their websites. Without traffic, NO product ever sells.
Many would be NetPreneurs understimate the amount of traffic that is actually required to create and sustain a business though. They will join free "safelists" and blast away often ill conceived or "me too" messages to thousands of names without realizing that, for the most part, participants on the list are all looking to sell - not buy.
If asked, any honest businessperson would admit they want a clientele of affluent, repeat buyers who may one day even become joint venture partners not the "dollar store entrepreneurs" who make no effort to grow as business people. (We all have to start somewhere...some though are unwilling to move beyond humble beginnings and invest in themselves!)
They design (or use cloned) websites and then think that every hit should become an instant "sale".
In reality, thousands of hits may only translate into a few sales (at best). NetPreneurs should be seeking thousands of hits per day... budding netpreneurs who fail though routinely think that they'd have it "made" if they received a thousand hits per month and give up when that paltry number of hits does not produce instant wealth.
Then as hosting bills start to mount and the affiliate commissions don't roll in like a tidal wave, reality sets in!
The key for the budding NetPreneur is to target a niche.
Identifying buyers when they are ready to buy requires an altogether different strategy of allowing prospects with money to spend to FIND YOU.
That involves a long term strategy of dailing activities designed to 1) create significant CONTENT that is 2) Search Engine Friendly and Buyer Friendly while 3) "monetizing" the site so that it generates several streams of income from both advertising AND affiliate sales.
Keywords niches analyzed.
Articles written.
Pages posted and optimized.
Blogs blogged.
Press releases submitted.
Message boards visited.
Customers served.
Joint ventures pursued.
Subscriber bases built.
Ads judiciously targeted.
Etc.
Only by constant tweaking and promotion will the budding NetPreneur get the Big Boys (and Girls) at Google, Yahoo!, Inktomi, and to send search engine referrals their way.
Most give up well before succes is achieved. Don't be one of them!
For more on this topic from a netpreneur who generate $436,767 in first year revenues visit:
http://1stHowToWorkAtHome.com/15Reasons
About The Author
Chuck Huckaby is webmaster for http://1stHowToWorkAtHome.com the net's leading "Escape the Rat Race Portal"
Reposting Permitted without changes to any text or links and signature file intact.
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